BBI Analysis: Easter Spending Surge

Conducted from March 1st to 7th and encompassing responses from 8,499 U.S. adult consumers, the NRF Easter survey revealed a significant uptick in consumer spending.

This year, Americans are projected to collectively spend $24 billion on Easter, a notable increase from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020.

With 81% of Americans intending to celebrate the holiday, the average expenditure per person is forecasted to reach $192.01, marking the highest figure on record. 

Notably, spending is on the rise across various categories, with top Easter items including candy ($3.3 billion), gifts ($3.8 billion), and food ($7.3 billion). 

Discount stores remain the preferred shopping destination for Easter gifts, with 54% of consumers purchasing there. Additionally, department stores (42%), online retailers (33%), local/small businesses (22%), and specialty stores (20%) are also popular choices for shoppers.

To delve deeper into consumer insights and trends shaping the retail landscape, explore how BBI's cutting-edge Analytics team can enhance your business strategies.