BBI Analysis of the NRF’s 2023 Easter Consumer Trends

Easter 2023 is approaching, and consumers plan to mark the occasion through various traditions. According to the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers plan to spend $24 billion on Easter, up from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020. The main purchases would be candy ($3.3 billion), gifts ($3.8 billion), and food ($7.3 billion).

Numerator, a Chicago-based data and tech company, reveals that 85% of shoppers plan to celebrate Easter this year. Most consumers (54%) will buy Easter gifts from discount stores. Other shopping destinations include department stores (42%), online (33%), local and small businesses (22%), and specialty stores (20%). Those celebrating say they are inspired to shop for Easter-related items because of tradition (63%), it’s a social activity with family or friends (31%), sales or promotions (29%), store displays or decorations (23%), or exclusive or seasonal products (20%).

‍
The survey of 8,499 U.S. adult consumers was conducted March 1 - 7, with a margin of error of plus or minus 1.1 percentage points.

About NRF

The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. 

About Prosper Insights & Analytics

Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries.

Learn more about BBI's invaluable tools for making data-driven decisions to ensure maximum ROI by clicking on the link below: