BBI Strengthens Sales Team with Three New Hires

We are excited to announce that Burdette Beckmann Inc. (BBI) has strengthened its Sales Team with the addition of three talented Account Executives: Anthony Alderink, David Genna, and Jessica Coneff. 

Each brings extensive experience and proven success in sales and account management, making them valuable assets to their respective regions. Their combined expertise will enhance our ability to serve clients and continue driving growth our Sales channel sectors. We are thrilled to welcome them to the BBI family!

Anthony Alderink – Account Executive, Unattended Retail Midwest

Anthony Alderink joins the BBI team as the Account Executive for Unattended Retail Midwest, reporting to Amy Slusher. Anthony comes to us from Reyes Coca-Cola, where he excelled as an account manager, managing inventory purchases across multiple stores and collaborating closely with national key account executives to drive sales and product growth. A proud graduate of Grand Valley State University, Anthony’s strong background in account management and his passion for sales make him an invaluable addition to our team.

Amy Slusher, speaking on Anthony’s appointment, said, “Anthony is already proving to be an incredible new addition to the Midwest Region, completing our team. His ambition and the knowledge that he brings from outside of Unattended Retail will undoubtedly help us continue to build success in the future with our sales and client relationships.”

David Genna – Account Executive, Unattended Retail Southeast

David Genna joins BBI as the Account Executive for Unattended Retail Southeast, reporting to Nick Hudson. David brings 25 years of experience in the consumables business, having worked with renowned brands like Takis and Popcornopolis during his tenure at Barcel USA. His previous roles also include time with Community Coffee Service and Vistar Florida, where he honed his skills in account management and Unattended Retail sales.

Nick Hudson expressed his enthusiasm for David’s arrival, stating, “BBI’s Unattended Retail division is excited to welcome David Genna to the Southeast team. David brings a wealth of experience and a proven track record of success in Unattended Retail sales and account management. He will be a great asset as we continue to grow.”

Jessica Coneff – Account Executive, Retail Northwest

We’re excited to welcome Jessica Coneff as the Account Executive for Retail Northwest, reporting to John Ripley. Jessica brings a wealth of experience and a proven track record in sales and territory management. Previously a Senior Territory Sales Manager at Mancini Rodon Group, she was responsible for category management, optimizing distribution, and devising successful sales strategies. Jessica holds a bachelor’s degree in Social Science and Sociology from Boise State University.

John Ripley shared his excitement for Jessica’s addition, saying, “I’m excited and confident that Jessica will be a valuable asset to our team and will contribute significantly to the success of our client’s business goals. Her expertise will enhance the quality of service we provide to all customers and clients based in the Idaho market, and I look forward to working with her as she learns more about our business.”

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Anthony, David, and Jessica are set to play key roles in advancing BBI’s  Sales efforts, and we are thrilled to have them on board. Their expertise, dedication, and fresh perspectives align perfectly with BBI’s mission to deliver exceptional service and innovative solutions to our clients. 

Please join us in welcoming Anthony, David, and Jessica to the BBI family! We are excited about the positive impact they will have as we continue to grow and strengthen our Sales divisions. Welcome aboard!