Jeff Hodges Joins BBI as VP of Insights

BBI is excited to announce that Jeff Hodges joined the company on April 1, 2025, as the Vice President of Insights.

With a wealth of experience in the Consumer-Packaged Goods (CPG) industry, Jeff has successfully worked with prominent brands such as Frito-Lay, Nabisco, Kraft, and Mondelez. His expertise spans many areas, including Brand Management, Shopper Insights, Category Management, Strategic Planning, and sales to major retailers like Kroger, Publix, Walmart, and various alternative channels.

In his new role at BBI, Jeff will lead the Insights team in fostering efficient and effective collaboration with clients and customers. He will guide his team in delivering actionable strategies and ideas to help grow brands and drive success across retailer categories.

“We are thrilled to welcome Jeff to BBI,” said Pat Grant, President of BBI. “His extensive experience in the CPG industry will enable us to partner with our clients and customers more sophisticatedly.”

Robert Taylor, CEO of BBI, also expressed his enthusiasm, stating, “Jeff is a fantastic addition to the team. Our continued ability to attract top-tier talent strengthens BBI as a more capable and valuable partner for both clients and customers.”

Jeff’s leadership marks an exciting new chapter for BBI. We’re confident his expertise will drive meaningful impact for our clients and teams alike.

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