BBI Strengthens Sales Team with Two New Account Executives

We’re excited to welcome two new Account Executives to the BBI sales team! Cyndi Casados and Christina Walsh bring extensive experience in sales, account management, and merchandising, further strengthening our team. Their expertise will play a key role in driving growth and supporting our clients. Join us in welcoming them to BBI!

Meet Our New Account Executives

Cyndi Casados joined BBI as an Account Executive for the Unattended Retail channel on February 10, 2025, reporting to Lisa Mattias, Regional Manager - West.

She brings extensive experience in CPG sales and account management, having worked with leading brands like Challenge Dairy, Dole, and Newman's Own. With a strong background in driving sales growth, strategic planning, and building lasting client relationships, Cyndi is well-positioned to make an immediate impact.

Her expertise in promotional strategy, new product launches, and business development will be a valuable asset as we continue expanding in the Unattended Retail space.

Christina Walsh joined BBI as an Account Executive for the Value channel - Dollar Tree team on February 10, 2025, reporting to Julie Zirkle, Vice President Value | Dollar Tree.

She brings a strong foundation in merchandising and finance from her time at Dollar Tree Inc., where she worked closely with executive teams as an Executive Administrative Assistant in Merchandising, managing presentations, reporting, forecasting, financial analysis, and customer service.

Her expertise in merchandising operations, project management, and organizational skills make her a fantastic addition to the team.
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We’re excited to have Cyndi and Christina on board and look forward to their contributions.