BBI Welcomes Lauren Aube as New Team Member to the Grocery Team

Burdette Beckmann Inc. (BBI) is excited to announce the addition of Lauren Aube, Director of Sales on the Grocery Team, reporting to Laura Holland, Senior Vice President, Grocery, effective January 1, 2025. Lauren joins BBI from the EngageCPG acquisition, as previously communicated. She has dedicated her entire career to the CPG industry, having held previous sales and leadership roles with The Hershey Company, most recently managing the Publix account. Her leadership and extensive sales experience make her an asset to BBI as we drive growth and deliver top-tier service to our clients.

During her time at EngageCPG, Lauren demonstrated exceptional skills in customer relationship management and strategic sales execution, helping to solidify and expand partnerships with one of the nation’s largest supermarket chains. Her proven track record of success and her dedication to fostering collaborative relationships align perfectly with BBI's mission of delivering excellence and innovation to our clients and partners.

"We are thrilled to have Lauren Aube join the BBI family," said Laura Holland, Senior Vice President of Sales, Grocery. "Her experience and leadership in the industry, especially with key retail partners in the Florida market, will play a critical role in our continued growth and success in the grocery channel."

Lauren holds a Bachelor’s degree from Providence College and brings a wealth of industry knowledge that will help BBI strengthen its customer relationships and drive business forward in 2025 and beyond.

Please join us in welcoming Lauren to BBI!

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